Tour the new Latimes.com

Los Angeles Times launch campaign

We unveiled the new latimes.com, one of the largest fully responsively-designed news site ever built — an exceptional, intuitive showcase for our storytelling. The Brand Marketing team put major marketing muscle behind the launch. I served as lead on the project.

The campaign included:

• Tour the site video

• Launch & Branding Online ads and print ads

• Full LAT Cover wrap

• Email Series

• Social Media

• Membership Acquisition

• Outdoor

• Big “L” & Street Teams

• TV & Radio

• Internal Pep Rally

VIDEO DESIGN

PRINT

SEE MORE