Our objective was reintroduce the Los Angeles Times as a multimedia brand to a generation of consumers with no affinity for traditional newspapers. It worked: When our street team asked if they recalled our branding campaign, 89% recalled the “Fresh Ink” campaign and used the words “stylish,” “fresh,” “cool” and “captivating” to describe it.

FRESH INK

Los Angeles Times Branding Campaign

OUTDOOR

PRINT

OUTDOOR

PRINT

PRINT

CORPORATE STATIONARY

MISCELLANEOUS BRANDING

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